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01 May, 2020

Amul Haldi Doodh Can 200ml | REVIEWS INFORMATION DETAIL PRICE BENEFITS

Amul Haldi Doodh Can 200ml

Amul Haldi Doodh Can 200ml | REVIEWS INFORMATION DETAIL PRICE BENEFITS

Amul Kool Koko

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Product Details

Product Name:
Amul Haldi Doodh Can

Description:
Goodness of milk with the centuries old immunity-boosting and healing properties of Haldi; made delicious with Kesar and Badam flavour

Packing:
200 ml Can

Product Specifications

Composition:
Milk solids, Sugar, Turmeric Extract

Nutritional Information:
Nutritional Information*

Amount per 100 g
Energy, kcal- 112
Total Fat, g- 4.6
Saturated fat,g- 3.0
Trans fat, g- 0.2
Total Carbohydrate, g- 13.9
Added Sugar, g- 8.1
Protein, g- 3.6
Calcium, mg- 126

*Approx. values

Shelf Life:
180 days when stored in cool and dry place

Storage condition:
Ambient

Product Features

Amul Haldi Doodh is a milk-based drink, with real Turmeric extract and added Kesar-Badam flavor.

Not only in India, Haldi Doodh is celebrated globally and famously called “Turmeric latte”. In fact, Haldi is an integral part of everybody’s life given its widely known medicinal properties.

An age-old traditional drink in modern branding and packaging.

Product Application

To be taken directly on move (small packs) or at home.

Tastes best when chilled

Available in (Segments/Markets)

Amul Haldi Doodh is available all over India.

AMUL INTRODUCES "AMUL HALDI DOODH" TO STRENGTHEN IMMUNE

The new product comes at a price of Rs 30 for 200ml easy-open-end can


At a time when people are looking out for options to build immunity during the COVID-19 pandemic, dairy brand Amul has introduced ‘Amul Haldi Doodh’, a ready-to-drink turmeric milk.


An official of Amul noted that in the wake of the virus outbreak, the AYUSH ministry had released guidelines for people to adopt preventive measures for self care. The ministry particularly recommended people to consume haldi doodh or golden milk to keep their immunity level high, he said.

A statement from AMUL said that in order to provide a ready-to-drink option to the consumers across the country, it has launched an affordable and easily accessible immunity booster beverage ‘Amul Haldi Doodh’, known for its anti-bacterial and anti-inflammatory properties.

Combined with the goodness of rich and creamy standardized Amul milk, turmeric makes for a perfect immunity booster beverage that has all the properties to stave off illness, the company said. Besides being healthy, ‘Amul Haldi Doodh’ has flavours of kesar and badam. This drink can be consumed regularly by any age group at any hour of the day. It comes at a price of Rs 30 for 200ml easy-open-end can, the company added.

The drink is available at all Amul parlours and retail counters, it said. The product is being packed at state of the art manufacturing plants in west and north India, having production capacity of 2,00,000 packs per day.

The company said it will soon launch a range of more such natural and healthy drinks like ginger milk and tulsi milk.

Amul is already offering ‘Kadhai Doodh’, jiggery-based ‘Gur Doodh’, Ayurvedic memory milk and malt drink among others.



Amul is all set to launch two new flavors- ‘Haldi Doodh’ and ‘Irish Mocktail’. Both the drinks will be rolled-out by Amul for the first time in Easy-To-Open Cans. It is targeting nearly 5 % of the total milk-based beverage market.

India: The Gujarat Co-operative Milk Marketing Federation or GCMMF, the body that markets Asia’s largest milk brand Amul, and all the district dairy unions of Gujarat, is all geared up to launch ‘Haldi doodh’ or turmeric milk along with an ‘Irish drink mocktail’. Both the drinks are being introduced in the country for the first time.

Popularly known as Amul Dairy, the Kaira District Co-operative Milk Producers Union Limited has already started with the production of the new varieties of milk that will be available to consumers in Easy-to-Open End (EoE) cans. The new varieties are being manufactured at the Amul Dairy plant in Anand by using the existing infrastructure of the plant that has the capacity to manufacture 1.50 lakh units each.

The managing director of GCMMF commented that Haldi has been classified as a superfood, as it boosts immunity. It has been used as an ayurvedic remedy for a huge number of ailments with milk for centuries. It has been used as a household remedy due to its medicinal properties. ‘Haldi doodh’ has also been gaining popularity globally and is being sold as ‘turmeric latte’.

The Irish drink mocktail is inspired from the famous Irish Coffee or Baileys, which originally contains whiskey. It will be sold as a Mocktail, without any alcohol content. The officials from GCMMF believe that Irish drink will disrupt the beverage category and become the new high of 2018

With the launch of the new milk-based beverages, the country’s largest co-operative is targeting Rs 100 crore – nearly 5 % of the total milk-based beverage market.

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