2011 Ma HTAT Pass Thayel Umedvaro Ne Many Ganva Rajuaat.

2011 Ma HTAT Pass Thayel Umedvaro Ne Many Ganva Rajuaat

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true?
I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC’s) in Google AdWords, driving up online advertising costs?
The infographic we created based on that data is still one of our most popular and most linked to pages ever, but people often ask us for updated data.
Those people, and curious people everywhere, are in luck! We’ve completed a new, comprehensive analysis of keyword data for five different currencies in English-speaking countries (check out for the data for GBP, CAD, AUS, and ZAR too!).
This time around, we determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC – and six years later, the results are substantially different!
Ready to see what the most expensive keywords are in 2017? Here we go:

About the data
Here’s how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.
For example, we lumped the keywords “bail bonds” and “bail bonds los angeles” into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as “malpractice lawyer” and “injury lawyer”) or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn’t have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.
We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, GBP, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you’re reading about in this article are in USD.
Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.
What are the most expensive keywords in AdWords?
The top 25 most expensive keywords in AdWords are as follows:
Top 25 Most Expensive Keywords
Keyword Average CPC
Business Services $58.64
Bail Bonds $58.48
Casino $55.48
Lawyer $54.86
Asset Management $49.86
Insurance $48.41
Cash Services & Payday Loans $48.18
Cleanup & Restoration Services $47.61
Degree $47.36
Medical Coding Services $46.84
Rehab $46.14
Psychic $43.78
Timeshare $42.13
HVAC $41.24
Business Software $41.12
Medical Needs $40.73
Loans $40.69
Plumber $39.19
Termites $38.88
Pest Control $38.84
Mortgages $36.76
Online Gambling $32.84
Banking $31.43
Hair Transplant $31.37
Google AdWords $30.06

2011 Ma HTAT Pass Thayel Umedvaro Ne Many Ganva Rajuaat.
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